Photograph courtesy of Mifland
Tobi Egberongbe, a Clark Atlanta College graduate, has helmed clothes and accent model Mifland since 2011. Initially from New York, he majored in enterprise whereas operating a flourishing images enterprise on the aspect, capturing for big-name manufacturers like Pink Bull and New Steadiness. One summer time, whereas dwelling in New York on break, he discovered a classic leather-based bag from the Nineteen Forties and tried his hand at remaking it. “I wore that bag in all places,” he remembers.
That singular bag ended up within the palms of the workers at Hypebeast, who despatched it alongside to Japanese contacts. These contacts beloved it a lot, they requested Egberongbe to look them up the subsequent time he was in Japan to debate producing it. “I had no plans to go to Japan, however I skipped commencement to go,” he says. “I by no means regarded again.”
Photograph by Tarik Dennie
Now, Egberongbe’s followers can store his assortment in individual throughout his winter-long pop-up at Ponce Metropolis Market. Whereas not his first pop-up location, it’s a spot he says is an ideal showcase for his designs. “PCM is the very best location in all of Georgia. It’s the third-biggest attraction in Atlanta. I’ve all the time wished to get in there, and it simply aligned,” he says.
The pop-up has his bestsellers, present assortment, and collaborations. Buyers can browse all the pieces from colourful hand-woven striped shirts to mesh soccer jerseys to pant and jacket units quilted with the model’s signature “M.” “We’re sharing the model ethos, which is fairly vibrant,” he says.
Additionally on supply is the Mifland x Falcons assortment, which launched in November 2024 in collaboration with Falcons Artistic Director Larry Luk. The six-piece attire assortment features a hoodie, observe set, quilted jacket, T-shirt, and cardigan within the Falcons’ pink, black, silver, and white. The gathering can be accessible on-line and on the market at Mercedes-Benz Stadium. (Egberongbe additionally collaborates constantly with Nike to supply athletes with private attire and equipment.)
Most Mifland items are unisex, and all are made with high quality in thoughts, Egberongbe says. Costs vary from $38 for a trucker hat to $315 for a Mifland x Falcons quilted jacket. “We’ve wonderful producers, a few of that are shared with huge names in style like Loewe,” he says. “It’s high-end manufacturing, however the costs aren’t excessive. I need everybody to have the ability to purchase what they really feel represents them.”
Photograph by Tarik Dennie
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