On Thursday, March 20, Armani Change formally reopened its Lenox Sq. location in Atlanta, marking a brand new chapter for the model with a refined aesthetic and elevated retail expertise. To have fun the event the shop hosted a non-public cocktail occasion, bringing collectively influencers, style fans, and trade insiders.
That includes a music lineup from DJs Ash Lauryn and DJ Soiled Reside, setting the tone for the night time. The newly redesigned retailer, situated at Lenox Sq. Mall in Buckhead, showcased the model’s refreshed imaginative and prescient, integrating parts that embody the essence of Armani’s luxurious way of life.
As a part of the model’s repositioning, Armani Change is infusing extra of the Armani cash way of life into its complete world. The revamped retailer options high-end design parts made in Milan, together with customized flooring and partitions that encourage each new and returning purchasers. This contemporary idea additionally extends to the product choice, with items that mirror Giorgio Armani’s type and imaginative and prescient.
Among the many attendees was Sarai Blissett, a hairstylist and content material creator who has been energetic within the influencer house since 2019, dedicating herself absolutely to it over the previous two years. Blissett expressed pleasure in regards to the occasion, highlighting the chance to attach with fellow creatives and have interaction together with her neighborhood in individual.
“Assembly folks I comply with and have interaction with each day at occasions like this, particularly in Atlanta, is de facto, actually cool,” Blissett shared.
A longtime fan of Armani Change since her highschool and school years, Blissett was significantly captivated by a yellow purse she noticed within the retailer. “It’s positively spring”.
The occasion additionally featured Reginald Hampton, also called DJ Soiled Reside, who supplied the night’s soundtrack. Talking in regards to the expertise, he expressed his deep connection to the model.
“I put on it day-after-day. I’m the most effective purchasers they’ve. I declare that myself,” Hampton mentioned. “I come right here rather a lot. I do know the entire employees. I do know the VPs. We now have a good time. So it’s an ideal factor to have a grand reopening like this. It’s lovely.” Describing the vitality on the occasion, Hampton highlighted the full of life ambiance. “Oh, man, the vitality within the room is wonderful. Persons are having a good time. They’re having champagne. They’re procuring, having fun with themselves, networking, and loads of them are carrying the model already. It’s an attractive factor.”
Jeffrey Alford, a telecommunications technician and member of the Black biking neighborhood in metro Atlanta attended the occasion to help DJ Soiled Reside, whom he considers his go-to DJ.
“He’s my DJ. I’m simply out right here supporting,” Alford mentioned, “On this local weather, it’s a must to care for those that care for you. And DJ Soiled, he takes care of us, so I’m right here supporting him.”
Alford, wearing Armani Change from head to toe, shared his appreciation for the model. “What I like in regards to the model is the great high quality,” he mentioned.
As for the newest collections, Hanson expressed enthusiasm for the upcoming SS25 assortment. “I like it. As you see within the home windows, there are loads of nice colours put collectively. I just like the black and the white exchanges. It’s actually, very nice, very nice.”
When requested about his expertise attending the re-launch Alford said, “That is all new, and it’s like, there’s no script for this. And I’m loving it. I’m right here on the bottom degree of the entire thing. We’re making historical past proper now, and I’m simply glad to be part of it.”
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