Photograph courtesy of Genexa
Eight years in the past, two Los Angelenos, David Johnson and Max Spielberg, discovered themselves confused over chilly and flu drugs for his or her youngsters. “We noticed unpronounceable substances on the facet of each package deal, and it was sort of an ‘a-ha’ second for the 2 of us,” says Johnson.
The duo determined to do issues in a different way and based Genexa, the world’s first clear drugs firm.
Photograph courtesy of Genexa
The model, which is now primarily based in Atlanta, contains over 35 gadgets starting from a child’s ache and fever drugs to a youngsters’ allergy drugs to an grownup antacid. All merchandise are made with energetic substances included in different medicines corresponding to acetaminophen and dextromethorphan, however with none components, preservatives, or dyes.
The road is licensed gluten-free, non-GMO verified, and free from widespread allergens and makes use of substances like natural blueberries to sweeten the youngsters’s medicines as an alternative of synthetic blueberry flavoring. Genexa sits on the cabinets at most main retailers.
For Johnson, who has no prior pharmaceutical expertise, it made sense as a enterprise concept. “Each different business was shifting in direction of clear and better-for-you substances from make-up to meals and drinks, however nobody was taking up the large class of medicine,” he says.
Since launching, the model has efficiently raised $60 million. It has notable traders, together with Gwenyth Paltrow and Donald Glover to Unilever Ventures. Johnson is proud to be Atlanta-based, the place he and his spouse determined to name residence through the pandemic. “Now that I’ve come to Atlanta, I wouldn’t go anyplace else,” he says. “It provides nice shopper packaged items corporations to tug expertise from, and it’s a melting pot. The pharmaceutical belt is on this facet of the nation. It’s simpler operationally to be primarily based right here.”
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