Atlantan Yanni Hufnagel has made the lowly lemon his enterprise. Earlier than founding Lemon Good, a lemon beverage firm, he was a collegiate basketball coach for the College of Nevada, Reno. An opportunity encounter led him to find what number of diet fanatics had been beginning their days with water with a squeeze of lemon for the potential dietary and wellness advantages.
He was offered on the product, however not the technique. “Lemon water turned part of my morning routine, however it sucked,” he says. “It’s a must to purchase the lemons, lower them, and squeeze the juice. It’s bland, it’s horrifying. I had a second the place I used to be like, ‘Can we make this style good?’”
Immediately, his eight-year-old firm Lemon Good is valued at $200 million and has buyers together with Beyoncé behind it. They’ve offered over 120 million bottles of lemon water, which is available in flavors resembling peach, lime, and sunshine tea. It has 10 energy and 0 sugar, making it a gorgeous beverage in at the moment’s health-conscious world.
“Lemon water is a good hydration enhance, and it encourages folks to drink extra water. It’s an excellent supply of vitamin C, which is an antioxidant that helps immune perform, pores and skin well being, and digestion,” he says. There’s some proof to again up Hufnagel’s claims: vitamin C has been proven to contribute to a wholesome coronary heart and support in digestion, and folks are inclined to drink extra water when it tastes higher, too.
Hufnagel moved his firm to Atlanta in 2021, purely as a enterprise choice, when the corporate first started working with Publix. “Atlanta is fantastic, however it’s extra than simply being round different beverage manufacturers. It’s an excellent place for start-up tradition and entrepreneurs. You possibly can’t beat the price of dwelling, the local weather, the tradition, the expertise, and naturally the airport,” he says.
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