Sponsored by JPMorganChase
The small enterprise panorama is ever-changing, and Atlanta is not any exception. Over the previous 12 months, companies have confronted financial challenges equivalent to inflation and rising prices. Nonetheless, in accordance with JPMorganChase’s 2025 Enterprise Leaders Outlook Survey, 60% of small enterprise leaders are optimistic concerning the native economic system. This, mixed with [Atlanta]’s distinctive market dynamics, creates each alternatives and challenges for native enterprise homeowners. Drawing from my work as a Senior Enterprise Advisor with Chase, which permits me to work with entrepreneurs throughout industries, sharing three suggestions to assist what you are promoting thrive.
Reconnecting together with your Goal
In latest conversations with entrepreneurs throughout industries, I’ve discovered that companies with a transparent sense of goal navigate challenges successfully but in addition construct stronger buyer loyalty. Your goal ought to assist information key monetary selections whether or not you’re sourcing new uncooked supplies, spending funds, or investing.
For enterprise homeowners, reassessing your goal ought to be extra than simply an annual train – it ought to be seen as a strategic necessity. Whether or not you’re a startup or a legacy enterprise, revisiting your mission assertion and recalibrating your choices can reveal alternatives for development and innovation. With 53% of companies planning to launch new services or products in 2025, it’s important to make sure these align together with your core goal.
Evaluation your mission, imaginative and prescient, and goal statements and don’t be hesitant to revise them, as they could have advanced from once you began what you are promoting to the place you’re at the moment.
Mastering your Numbers
Oftentimes, enterprise homeowners concentrate on driving gross sales or rising clientele, however they typically neglect that receivable practices, invoicing on time and monitoring funds can considerably influence your backside line. Understanding your earlier 12 months’s monetary efficiency will assist present monetary readability and lay the groundwork for sustainable development.
It’s advisable that Atlanta enterprise homeowners concentrate on key metrics, equivalent to revenue and loss statements, money move and particular key efficiency indicators. As two thirds (67%) of midsized companies anticipate increased income this 12 months, monetary planning is particularly essential. I might encourage companies to begin by monitoring money inflows and outflows. Instruments like Chase’s Money Move Calculator can assist you visualize your monetary well being and establish areas of enchancment.
You don’t know what you are promoting if you happen to don’t know your numbers. A enterprise proprietor ought to have the ability to readily articulate their gross revenues and profitability for the present 12 months and the earlier two years, at a naked minimal. A enterprise proprietor who’s in-tune with their numbers, even on a excessive stage, is ready for alternatives with a lender, a possible investor, or stakeholder. An absence of this primary information could expose a weak spot in monetary programs and erode confidence within the proprietor’s enterprise acumen.
Surrounding Your self with Specialists
Operating a enterprise in Atlanta requires a multidisciplinary strategy. Bookkeepers, accountants, and authorized advisors are usually not simply consultants however important companions in your development. Every of those professionals convey a singular perspective to areas of your operations, from monetary readability to authorized compliance.
Applications like Chase for Enterprise Teaching for Influence offers entrepreneurs with entry to knowledgeable steerage, serving to you streamline operations, strategize your development and navigate complicated challenges equivalent to inflation or labor shortages. In response to the survey, 43% of midsize companies plan to interact in strategic partnerships in 2025.Constructing a assist community of trusted consultants ensures you’re not leaving any stone unturned, assist to set you up for long-term success.
By reconnecting together with your goal, understanding your numbers, and constructing a robust skilled community, you’ll be well-positioned to navigate challenges and embrace alternative. Success in Atlanta’s dynamic enterprise setting requires each a robust basis and the agility to adapt. Chase for Enterprise is dedicated to serving to you obtain each.
Go to chase.com/coachingforimpact for extra data and sources for customized steerage on what you are promoting journey.
The above data is for dialogue functions solely. Participation within the Teaching for Influence Program is topic to availability. You need to fastidiously contemplate your wants and aims earlier than making any selections and seek the advice of the suitable skilled(s).
For informational/academic functions solely: Views and methods described on this text or offered through hyperlinks will not be applicable for everybody and are usually not supposed as particular recommendation/advice for any enterprise. Data has been obtained from sources believed to be dependable, however JPMorgan Chase & Co. or its associates and/or subsidiaries don’t warrant its completeness or accuracy. The fabric will not be supposed to offer authorized, tax, or monetary recommendation or to point the supply or suitability of any JPMorgan Chase Financial institution, N.A. services or products. You need to fastidiously contemplate your wants and aims earlier than making any selections and seek the advice of the suitable skilled(s). Outlooks and previous efficiency are usually not ensures of future outcomes. JPMorgan Chase & Co. and its associates are usually not liable for, and don’t present or endorse third celebration merchandise, providers, or different content material.
Deposit merchandise offered JPMorgan Chase Financial institution, N.A. Member FDIC. Equal Alternative Lender.
© 2025 JPMorgan Chase & Co.
Associated
